But Hanke contended that the game will be good for Google’s business from the beginning. That’s because of advertising. Ingress incorporates real physical stores and products in the game, and has brokered relationships with Hint Water, Zipcar, Jamba Juice and Chrome apparel and messenger bags.
And eventually, Google plans to make these real-world game tools available as a platform for developers to make their own. Google Launches Ingress, a Worldwide Mobile Alternate Reality Game - Liz Gannes - Mobile - AllThingsD