Jun
30
“Of course these were the days of blissful ignorance, when everything was imaginary and lived only in Google docs. Our little studio was a happy hypothetical one, with a mission statement, marketing plans, brand attributes and a three-year plan. We knew who we wanted to be when we grew up and how we would avoid becoming our parents. We held a summit among our soon-to-be partners, finalized our plans, and registered as real-live business in California. We were excited, and energized, and not even all that scared. Then again, we hadn’t quit our jobs yet.”
Starting a Design Studio In a Downturn, Part 1: Taking Leaps | Design for the New Economy | Fast Company
